Alice Foxx Supports Terrier SOS

Diana Brusi and WaldoAlice just played host to Diana Brusi founder of the charity Terrier SOS, who was accompanied by the delightful Waldo. Diana and her team of volunteers have been doing wonderful work rescuing terriers from dire circumstances around Europe and bringing them to the UK to find loving homes. Alice Foxx will be doing what we can to help her with donations, and getting the word out. We asked Diana to tell us more about the charity…

Why did you start Fox Terrier SOS?

“Well, one of the things that started Terrier SOS off was the fact that there were so many Fox Terriers, mostly in Europe, who were showing up in the pound, and nobody was helping them. And because we have such a passion, not just for Fox Terriers, but for Airdales and Welshies and Lakelands, we decided that as we could help them, we should. These are dogs that are really, really desperate. The situation in Spain and some of the other countries in Europe is pretty bleak and we’ve helped some very needy dogs that would more than likely have been put to sleep. And now they’re having a new life here, because people want to adopt them.”

How log have you been operating?

“We’ve been going for about four years and the reason it evolved is because the UK became open to a different passport scheme. Before it used to take six months following a blood test, then we went to the twenty one days after rabies vaccination. So we were then able to bring in dogs without having that long six month wait.”

What does the work involve?

“Its a huge amount of volunteers, some very wonderful people coming together from all over. We start with dogs already in pounds. We will be notified by one of our volunteers who will reserve the dog, take it from the pound. We fully vaccinate, organise blood tests, and start the process of getting their passport and paperwork done. We have people who will also get them groomed, and will socialise with them. And then they will be transported to the UK, where we work with kennels, volunteer fosters, and behaviourists. A large group of people who come together for the good of the dogs. No one is paid, everybody has a passion for it. So it is a huge amount of effort. Some of our fosters will have the dogs for several weeks, others for months, because we are trying to match them with the perfect home.”

I imagine you also have quite large vet bills?

“We do. When we get a dog, we know nothing about it, we just get sent a photo. So we have to make some assumptions about what the cost is going to be. For instance Waldo was one of the first dogs, he was diagnosed with distemper. When he came he was so sick with neurological damage he could barely stand, he had ulcers on his eyes, he had constant infections and anaemia. We couldn’t have predicted it, it was just one of those things that happened. The bill from the Royal Veterinary Hospital was over £1,500, and a lot of fund raising was done for him. But now, four years on he’s doing wonderfully and you wouldn’t know he was ever sick. So yes, some of the bills can be very large, and they will be ongoing. But we do support families that take on our special dogs, and help with medical expenses.”

Waldo looking for treats

Waldo looking for treats


How do you find new fosters for your dogs?

“ We do advertise through social media – Facebook, Twitter, Instagram, but most come through word of mouth – they meet one of our fosters and realise how wonderful the dogs are, and generally speaking that’s how we do it. A lot of our current fosters help to get the word out about what fostering does. It saves a dog from going into kennels, and it also helps the dog start the adjustment into becoming a pet. Because the majority of our dogs have never really lived in a home, sometimes they’ve never even lived indoors, and they need some adjustment period. The world can be a very fearful place and the fosters help them understand the world around them.”

Alice and Waldo

Alice and Waldo

Finally, if someone wants to help, what can they do?

“We are always in need of funds to help with our work, so donations are always welcome. Also, we need people willing to foster dogs while they are looking for new homes. If you can provide a safe and secure environment, then we’d love to hear from you. Fosters are vital to rescue, and they have the toughest job, but the compassion and love they offer to these dogs is the first important step on the road to help them live again. And of course we are ultimately seeking to re-home our dogs, so if you’re interested in fostering or offering a dog a loving home, then please look at our website or Facebook page for more information.”

Find out more about Terrier SOS or on Facebook and Twitter


Winter Sample Sale Now On

The Alice Foxx Sample SaleTime to grab yourself a bargain at our exclusive winter Sample Sale. A select range of luxury quality gifts for your dog, hand picked from our range. Many items have limited availability, so why not take a look.

Merry Christmas

Alice-Christmas-CardAlice Foxx (and of course Alice) would like to wish all our customers and friends a very happy Christmas and a great 2017

Our New Range of Winter Coats

Alice models the Bertie dog coat in blue checked tweedWinter is fast upon us and we’re excited to be adding three fantastic new  dog coats to our range. The Bertie coat, pictured here, is tailored in pure Scottish tweed for that luxury country look. Our Chelsea coat in quilted waxed cotton is our warmest coat to date, ideal for Chelsea girls and boys, and equally at home in the country. And our new City Slicker coat, made from  hi-tech Aclimatise fabric, brings together ultimate fold-away convenience and state of the art weatherproof fabric.

Summer’s End

Alice enjoying playing in the surf in the late summer sun. Soaking in seawater is definitely not recommended wearing one of our Veg-Tan collars – we keep an old collar for these special occasions. That’s why we include a free sample of Renapur Leather  Balsam with all of our luxury leather collars. Its perfect for keeping the leather in tip top condition…

Alice Foxx welcomes our newest retailer L Maison


L Maison interiors, LondonAlice Foxx are delighted to announce that the wonderfully stylish L Maison luxury interiors in London’s Notting Hill are now stocking and extensive range of our dog collars and leads. The store which is filled with inspirational design is a perfect partner for our brand philosophy, providing beautifully crafted stylish accessories for your dog.

Alice meets Becks the Spanish Fox terrier


Alice_with_rescued_foxx_terrier_BecksYou realize how important Terrier SOS  is when you see the the happy ever after ending for Becks, who was found as a stray in Spain by SOS . They brought her to the UK and made sure she was fit and well before being adopted. Not all dogs are as lucky as Alice loved from day one but we feel its so important to support SOS and their fantastic work.

Alice Foxx secures prestigious Manhattan retailer


Canine_Styles_Manhatten_storefrontFollowing on from a successful New York showcase, Alice Foxx is delighted to announce that we have secured a key retail partner in Canine Styles, the Manhattan based luxury Pet Stores. Creative director Ann Saunders commented, “We are thrilled to launch Alice Foxx leads and collars with this terrific retailer. Canine Styles is the epitome of New York style and  has been since it was established 1959. Its a perfect partner for our luxury leads and collars and we are convinced they will be a hit in this sophisticated market.”

Alice Foxx wins Great British Design competition


Great_British_Design_In_New_YorkAlice Foxx has won the prestigious Great British Design in New York competition, organised by UK Trade and Investment. The prize is a sponsored trade visit to New York which will allow us to present our luxury dog accessories to a select group of high end US retailers. Alice Foxx was selected because of our commitment to UK based manufacture and our unique positioning as a fashion brand serving discerning dog owners. Founder Ann Saunders is thrilled by the opportunity to present the brand to this large and exciting market, “This is a great chance for us to extend our reach into the American market, which already represents a significant part of our online sales. New York is a perfect match for Alice Foxx.”